The number of people reading The Star each week continues to grow.
The latest Nielsen National Newspaper Readership report shows The Star’s readership has jumped to 104,000 – an increase of 22 per cent on the same period a year ago.
Star Media regional manager Steve McCaughan said the continuing readership growth underlined The Star was a trusted and reliable news source for the people of Christchurch.
“Week in, week out the editorial team delivers a strong, compelling, informative and entertaining newspaper,” he said.
“Readers want local news that’s relevant to them, that they can trust. We fill a niche that no one else delivers. Also, there is so much misinformation on social media, people can no longer trust what they read is correct on these platforms.”
McCaughan said the latest figures were great news for advertisers, and no other media delivers more audience with just one ad placement.
“Our StarMax readership – a combined, but unduplicated readership of The Star, Selwyn Times, North Canterbury News and Bay Harbour News – in Canterbury is now 199,000 people over the age of 15 years, 16 per cent on the same time last year,” he said.
