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Each day until Saturday, tickets will be given to the first 300 or so people to get vaccinated at the Christchurch Arena clinic.
The drive-through clinic is open from 1.30pm-7.30pm on Thursday and Friday, and 9am-7.15pm on Saturday.
The initiative has been dubbed "Vaccinate with a Mate".
It fits in with the teamwork needed for the Canterbury NPC side to play at their best, with everyone chipping in and doing their part, Canterbury Rugby CEO Tony Smail said.
"Our community is everything to us. They're always throwing their support behind us, so it's really important that we give that support back and emphasise the importance of getting vaccinated.
"We'd love to be packing out the stadium, but unless we get our vaccination rates up, we will unfortunately continue to be forced to effectively play behind closed doors and that does nothing for us or our game."
Ryman Healthcare has partnered with the team for the initiative.
"More than 98 per cent of our residents and team are already vaccinated, but the more people in the wider community who take part in the programme, the safer we will all be," said Ryman Healthcare chief executive Gordon MacLeod.
"Thanks to the players and to the union for leading the way - and we hope everyone who takes part enjoys the game on us," he said.
Kick-off against Hawke's Bay is at 4.35pm on Saturday at Orangetheory Stadium.