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Event manager Jane Stalker said this year's marketing campaign focused on the people of the Upper Clutha and was incredibly successful.
She said she hoped to repeat that success, by focusing on diverse local agricultural businesses instead for next year.
"We have a lot of non-traditional farming operations in this region, from beekeeping to flower growing, and we want to give these businesses a platform to showcase their incredible work," she said.
Entries are now open to agricultural businesses in Wanaka, Cardrona, Albert Town, Hawea, Hawea Flat, Makarora and Tarras.
Ms Stalker said four or five businesses would be chosen to be the "stars" of the campaign and the winners would be announced on September 9.
She said, as well as featuring in the marketing for the 83rd Wanaka A&P Show, the winners would also form part of a Diversity in Farming exhibition during the show on March 13 and 14.
The Wanaka A&P Show is one of New Zealand's largest agricultural and pastoral events. It attracts more than 40,000 people and brings in more than $10.9million worth of direct economic benefit to the local community each year.