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New Zealand Apples and Pears has called on the Government to allow overseas visitors to pick fruit without a work visa, when required.
The group has suggested this could occur if a seasonal labour shortage was declared.
Springvale Orchard and Central Organics co-owner Chris Denniston, of Alexandra, is looking for workers and said the move would aid orchardists greatly.
"It’s a scary unknown," Mr Denniston said."It’s hard to commit at this stage and it really depends on how many [staff] stick around after cherry season."
Teviot Valley fruitgrower and Darlings Fruit Company director Stephen Darling, of Ettrick, said his orchard was "just managing".
Mr Darling said the expansion and development of the fruit industry meant there was a critical shortage of staff across the board.
"We need investment in people."
The Recognised Seasonal Employer (RSE) scheme, which enables the horticulture and viticulture industries to recruit workers from overseas for seasonal work, has been significant for growers.
Due to industry demands, Immigration New Zealand has steadily increased the cap on RSE places each year since the scheme was introduced in 2007.
It is now set at 12,850 employees after originally being set at 5000.Mr Darling said the scheme was "critical" for ongoing success in the industry.
Simon Webb, of Webb’s Fruit in Cromwell, said the labour shortage declaration concept that had previously been used in the stone fruit industry eased significant pressure.
"It’s been quite beneficial in the past."
However, next door at Jackson’s Orchards, grower Mark Jackson, who experienced an early cherry bloom last year, said there was no problem finding staff at present.
"There is certainly no shortage of labour around at the moment. They’re still coming off the street.
"It was an issue last year because of the weather."
Seasonal Solutions chief executive Helen Axby said the Government needed to respond to labour shortages.
"The unemployment rate in Central Otago is one of the lowest in the country. We don’t have people queuing up for seasonal work."