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Mr Davis, of Methven, said about 60 people — a mix of clients, staff and suppliers — attended the ceremony at the new shop in Lyne St last week.
Wholesale Seeds had five shops between Cheviot and Invercargill, which had opened in the past four years, he said.
"We started out as a wholesale trading company and we’ve transitioned relatively quickly into a service-based specialised agronomic company."
Four full-time staff would work from Gore, he said.