Fourth-generation retailer to rebuild store

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The new building will be a single-storey, tilt-slab construction, with an additional 78sq m for...
The new building will be a single-storey, tilt-slab construction, with an additional 78sq m for another tenant off Moore St. Image: Supplied
Sparrows will be demolished and a new shop will be built in its place.

Building owner Euan Sparrow said at 138-years-old, the earthquake-prone building on East St was well past its useby date, evidenced by leaks and an uneven floor.

The 72-year-old fourth-generation owner said, despite tough times and a cost-of-living crisis, he was committed to rebuilding as the high-end fashion store was thriving.

‘‘People say I’m mad, but I have faith in Richard and Jolene,’’ Euan said.

Sparrows building owner Euan Sparrow, left, with fellow fashion store director Richard Wilson and...
Sparrows building owner Euan Sparrow, left, with fellow fashion store director Richard Wilson and store manager Jolene Laxton say goodbye to their old shop this week. PHOTO: SUSAN SANDYS
The Sparrow Retail business partners operating the store are Richard Wilson, who began working there 44 years ago, and his partner Jolene Laxton.

‘‘We have continual growth in sales every year, which is against the norm,’’ Euan said.

Customers enjoyed being able to access suits for purchase and hire, footwear, and labels such as R. M. Williams, Country Road, Rodd & Gunn, Superdry, icebreaker and Untouched World.

Established by Euan’s great-great-great-grandfather William Sparrow, a tailor who learned his trade in Scotland, the store opened in 1887 as Sparrow Bros Ltd menswear.

Wilson and Laxton are excited about the new build, on what has been traditionally referred to as ‘‘Sparrows’ Corner’’.

‘‘I don’t really think the shop should be anywhere else. It’s always been here, it’s got good parking, it’s one of the busiest corners in town,’’ Wilson said.

‘‘Our windows are as good as any media advertising,’’ he said.

‘‘It will be very nice to be in a new building,’’ Laxton said.

The building dates back to 1887. PHOTO: SUPPLIED
The building dates back to 1887. PHOTO: SUPPLIED
This Sunday they move out, and will operate the store a few doors down as the demolition and rebuild are under way.

Sparrows will be at 200 East St, between Paper Plus and NZ Bed Company, prior to returning once the rebuild is complete early next year.

The new building will be a modern single-storey tilt-slab building, with an additional 78sqm for another tenant off Moore St.

Sparrows’ Corner. Photo: Supplied
Sparrows’ Corner. Photo: Supplied