Yet here they are, one of the seminal Seattle grunge bands - symbols, not always willingly, of a generation - marking precisely that milestone with a double-disc set of archival recordings, an art book/written history, and a film, no less.
Though famously press shy, the band allowed rock journalist-turned-director Cameron Crowe - who solidified the fame of Eddie Vedder and the rest of the group when he used several of their songs on the soundtrack to the 1992 movie Singles - to put together the documentary i
"As a writer, before I create anything, I often think, 'What are the obstacles?'," Crowe said. "And this band has had nothing but obstacles."
The film, which premiered at the Toronto International Film Festival last week, is a sonic and video history of the group from its early days to its roller coaster of fame in the mid '90s to its current status as a less prominent, yet oddly happier, act focused on touring.
That enthusiasm was on display as the band played a sold-out show at Toronto's 20,000-seat Air Canada Centre. If Vedder (46) didn't stage dive as he once did, he nonetheless gave an intensely physical performance for nearly 2hours, jumping and kicking with the energy of a man half his age.
Vedder and the rest of the band also worked the crowd expertly, playing to the last row and even turning around and delighting fans who had packed the obstructed-view seats high behind the stage.
Nursing beers at a Toronto hotel, the band members were jokey and appeared content, a sharp contrast to their anguished public image of the 1990s, when they boycotted Ticketmaster over surcharges and resisted videos and other trappings of successful bands.
"I think pretty much everything in the last 10 years has been really good. We're in a kind of golden-years period. We have families now, and we're just really happy to be playing live," said Vedder, his trademark low, rumbling voice slow and thoughtful.
"Before that it was harder. I'm not saying we're diamond-like, but we were formed by pressure, and it seems like in the last 10 years we've been able to cut the diamond and see the facets."
Crowe draws from archives of video material shot by people associated with the band. There are local TV clips, haunting concert footage (a 2006 rendition of the ballad Release Me stands out), present-day interviews and glimpses of everyday moments that turned into serendipitous events. (The band jamming on a bus and coming up with the lyrics and melody for their hit Daughter, for one.)
Crowe traces Pearl Jam's inception from the late 1980s, when Seattle musicians Stone Gossard and Jeff Ament helped form Mother Love Bone. When that group's singer, Andrew Wood, died of a drug overdose, Gossard and Ament got together with Mike McCready, but they needed a frontman.
Enter Vedder, a then-unknown singer from San Diego. Gossard and Ament learned of him, the movie shows, after he sent them a cassette that had his phone number written on it.
What followed is the stuff of rock legend. In summer 1991 the group released Ten, a watershed collection of rough but melodic songs that sold nearly 10 million copies. In 1993 came Vs., which went platinum seven times over.
At the time, Pearl Jam had plenty of company, with similar-sounding acts such as Alice in Chains, Nirvana and Soundgarden all charting. Yet those other bands withered away as the '90s wore on, in several cases because of substance-abuse issues, the deaths of members or other tragedies, leaving Pearl Jam a kind of last band standing.
"As an outsider looking in, I was always impressed by how they made decisions," said Matt Cameron, a former Soundgarden drummer who joined Pearl Jam in 1998. "A lot of groups get to a place of success and they let other people make the decisions for them. And Pearl Jam never did."
It was a lack of conventional music-business thinking that, by design or not, seemed to work out, Gossard said.
"If you asked 10 managers, 'Do you agree with what Pearl Jam is doing?' I don't think you'd get one of them to support it," he said.
Chief among those decisions was the fight against Ticketmaster. After the band became irritated with charges they believed were unfair to fans, Pearl Jam refused to play any venue for which Ticketmaster sold tickets, and even testified about the company's business practices before the US Congress. The band members' stance led them to play only minor venues and even stop touring, though they were at the height of their popularity.
"The Ticketmaster episode left them as the lone wolf out there," Crowe said. "But that worked out too. Who would have known it was a way to gather a whole new generation of fans who would know them for taking a stand?"
Pearl Jam would come to take more stands, particularly Vedder, who became known for strident comments against the Iraq war and President George W. Bush. The band was also vocal in its support of the so-called West Memphis Three, a trio of Arkansas teenagers convicted of murder who recently were freed after questions arose about the case.
But asked to name the band's gravest crucible, Vedder replied without hesitation: "Roskilde. I think everyone in this room would say that," referring to the festival in Denmark where in 2000 nine fans were killed during a riotous Pearl Jam performance. The police initially sought to hold the band members accountable, but later exonerated them.
Less dramatic but still trying, said Vedder and his bandmates, was the mainstream popularity. Although to outsiders such a statement may seem ungrateful, the reality, they contend, is more complicated - struggling to live up to expectations, even as they faced charges of selling out from hard-core fans.
Pearl Jam, which last released an album in 2009 (Backspacer), is now on a small tour - after the handful of Canadian dates, it will head to South America. Its members are happy to continue working as they enter its third decade. But the reflection may only go so far.
"I know it's an anniversary and so we're supposed to be not only looking back but looking ahead to where the next five or 10 years are going to take us," Vedder said.
Then, with a small smile, he added, "But we don't have to do that right now, so let's not." - Los Angeles Times
• Pearl Jam Twenty officially opens worldwide today in select theatres for one night only. In Dunedin, it is screening at Hoyts at 7pm.
