PHOTO: MS-5400/235/001, HOCKEN COLLECTIONS UARE TAOKA O HAKENA
Promoting biscuits for Cadbury Schweppes Hudson with the famous "Dum-de-do!" catchphrase, his Cookie Bear Club had over 150,000 members.
■ During 2025 staff at Hocken Collections added thousands of images to the Digital Collections website, most of them never previously seen online. The site can be accessed at: https://hocken. recollect.co.nz
