Newspaper readership in New Zealand remains extremely high and well above the global average, according to the latest findings from the Grant Thornton International Business Report (IBR).
The research reveals 92% of New Zealand business owners read a newspaper more than three times a week compared with the global average of 78.6%.
This put New Zealand 13th out of 39 countries surveyed for newspaper readership.
Grant Thornton New Zealand partner Greg Thompson said readership of newspapers in New Zealand was extremely high when compared with 68.1% for Australian business owners, 76% for Italy, 73% France, 71% the United States and 58.5% for the United Kingdom.
"In New Zealand, hard copy newspaper is still the most popular, with 52% of business owners stating that as their most preferred source of news, 10% preferring electronic newspapers and only 2% stating radio. Television was the choice of 20% and desk-based internet was preferred by 12%."
In Australia, radio was preferred by 13% and television 10%.
In the UK, 30.5% preferred electronic newspapers.
Globally, 39.2% selected hard copy newspapers as their preferred source of information, 11.4% electronic newspapers, 4.2% radio, 8.9% mobile internet, 25.9% desk-based internet and 8.80% television.
