This year's launch was held in a giant, white inflatable cube packed with art-types in the Octagon, a quirky beginning to the annual festival of quirk.
The festival opens on March 11, with a showcase of events at the Regent Theatre. From March 12 to 22, 47 events will hit Dunedin stages, spaces and alleyways.
Shows include 28 Dunedin artists, 16 other New Zealand shows and three from overseas.
Overseas attractions include performances by Scottish comedian of the year Bruce Fummey.
Show titles range from Crossing Sounds with the Mentalist Collective, to Benedict Cumberbatch Must Die, the story of a control-freak actor, a sex-crazed celebrity obsessive and an anti-social fan-fiction writer.
Dunedin Mayor Dave Cull referenced previous ''fringe'' performers in Dunedin, from James K. Baxter to the bands that made the Dunedin Sound.
''Dunedin has always had its quirky side - a long history of innovative and quirky performances.''
Festival director Josh Thomas called on the audience to ''go forth from here with your copy of the programme''.
