What exactly is PlayStation Move?
PlayStation Move is a hand-held motion controller.
But it is also part of a system that marries our PlayStation Eye camera with its four-way microphone system and PlayStation3 to create a state-of-the-art new way of playing games.
It is incredibly accurate, ridiculously fast and means we can now track not only exactly what players are doing with the controller but where they are doing it in the room.
When you say incredibly accurate what do you mean?
The PlayStation Move system uses three "ometers" to follow the movement of the controller in three-dimensional space while the camera tracks the sphere for location.
The Playstation 3 processes and puts it all on screen.
It is pinpoint - to the nearest millimetre - accurate in motion tracking, and likewise in seeing where the controllers are in 3D space.
Its reaction time from movement to delivering to the screen is just 22 milliseconds.
To put that in perspective, the system is five-times faster than that of a typical human's reflexes.
So how does this make a difference to PlayStation owners?
This level of speed and accuracy opens up a new way of playing games.
It gets away from the frustrations we have all experienced with motion controllers and camera-driven control, meaning that those seeking fun have a more in-depth and real experience.
With Move, playing tennis isn't just about hitting the ball, it is about the angle, the spin, the speed and acceleration of the stroke and where you play the stroke from.
So this is a new departure for PlayStation?
No, we've got more than 10 years of experience in developing new ways to play games, going back to PlayStation 2 and EyeToy which took us into camera-driven, no-controller, motion-driven play and a whole range of peripherals and games such as Buzz controllers and SingStar mics.
Our motivation has always been to deliver for our fans and over that time we learnt a lot.
For example: there are limits in accuracy with camera-only tracking and people naturally like something to hold in their hand, something you see if you look at videos of real people playing with EyeToy.
PlayStation Move builds on what we have learnt to provide a new gaming experience, but also one we can apply to classic games titles and genres.