A popular online fashion store is denying claims it is a scam and reassuring disgruntled customers they will get their orders or their money back.
Fairfax is reporting that Palmerston North woman Charlotte Wilson is being accused on social media of scamming people out of hundreds of dollars after a fake women's clothing website was set up in her name.
Ms Wilson is registered as the owner of haloboutique.co.nz, which links to another website, halo-boutique.com.
Both online companies, which feature on-trend clothing at bargain basement prices, have sparked complaints to internet watchdog NetSafe. Both websites have been shut down.
Today Halo Boutique Clothing Co posted a "service update" on its Facebook page apologising to customers who have had difficulty contacting them over missing orders.
The post said an error meant customer emails and messages were not forwarded correctly and incorrect business details were registered.
"We can assure you the website is not a scam and all orders will be received or refunded as soon as possible," it read.
"Once again our apologies to those affected by this error and the inconvenience caused."
Customers could still use an email address on the page.
More than a dozen comments on the latest announcement have been hidden from public view.
Wilson told Fairfax that she knew nothing of the scam and was adamant she was not the owner of the websites.
Instead she claimed her identity had been stolen, and scammers were accessing her personal details to set up the sites.
A new near-identical website haloboutiqe.co.nz has been registered with New Zealand website host Crazy domains.
A message on the domain website says the new site is coming soon.
Ms Wilson could not be reached for comment.
The China-based administrators of the Facebook page today confirmed to the New Zealand Herald they were aware of accusations.
They also said Ms Wilson did not own the business and had apologised to her.
"We do know about the warning of scam, this is not true. We understand the customer concern after our contact did not work for over two months."
The administrators said it was a mistake when the company was set up and they were contacting all customers about their orders and giving refunds.
They were trying to contact the developer who set up the online business to see how the fault happened and fix it.