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There is no doubt however, that lovestruck patrons are good for business. Dunedin restaurateur Andre Shi said his inner city restaurants — Vault 21, Prohibition Smokehouse and Deja Vu — were all fully booked for the dinner service.
He said while people could spend a "bit more" on the night, that also reflected purchases of bubbly rather than any specific surcharges or higher pricing.
Joseph Jones florist Carley Jones said red roses attracted a premium on the day, but that simply reflected demand and supply.