The company was seeking investment through equity fundraising platform Crowdcube to support international expansion and launch a women's range.
There had been an ''overwhelming'' response to its first collection which was launched last year, chief executive and co-founder Mike Hall-Taylor said in a statement.
It wanted to maintain the momentum and capitalise on opportunities in the United Kingdom, United States, China and Australia while also meeting demand for a women's range.
First-year successes included a global launch at New Zealand Fashion Week, securing retailers in high-end tourism ''hot spots'' such as Queenstown and Auckland International Airport and opening its first flagship store at Queenstown Airport, along with strong online sales.
The business was co-founded with the Hillary family and garments were inspired by the classic styles worn by Sir Edmund Hillary's expedition during the successful 1953 ascent of Mt Everest, but with a modern edge.
A partnership with a Chinese e-commerce and distribution company would mean a store launch on one of China's largest e-commerce platforms, an opportunity aimed at capitalising on China's rapidly growing winter sports market before the 2022 Beijing Winter Olympics.
The minimum investment had deliberately been kept at $23 to be more accessible to interested New Zealanders, Mr Hall-Taylor said.
Investor rewards ranged from discounts on online purchases, through to clothing for medium-sized investors and a special collection preview evening with the Hillary family for top investors.
