Channel 39 - Southern Television

Overview

https://www.youtube.com/@channel39nz

https://www.facebook.com/39SouthernTV

 

Channel 39 produces and broadcasts a wide variety of local programmes every year.

 

In addition to regular programmes like The South Today News and Southern Newsweek; Channel 39 makes a variety of specialised local programmes throughout the year.

As part of the our dedication to this industry, we film and show the Otago Polytechnic School of Fashion’s end of year collection annually.

Other one-off events throughout the year also attract our attention, such as the ANZAC Dawn Service, iD Fashion, Premier Club Rugby and the Santa Parade. Filming of these events allows those unable to attend the chance to participate, something only local television provides.

Recent survey figures show that about 18% of Dunedin TV viewers watched The South Today News Update on a weekly basis, and about the same tuned in to local current affairs once a week.

The local survey was matched by New Zealand On Air research conducted last year which showed 34% of New Zealanders with coverage watched a local television station.

“That’s an incredible figure. That’s more than any radio station can boast.”

Even the top network television programmes, when their figures are considered proportionally, only manage the low 20s in percentage terms. “So those are massive numbers”.

What the research showed was from their regional television station, people want local news, community participation and shows relevant to and about their region. That’s what Channel 39 provides.

“Older, or less mobile viewers, can get a sense of local participation from watching their local television station.”

Public community events, local sports coverage and local news are among the ways Dunedin and Invercargill people can get in touch with their community through the channel and the survey results clearly reflect this.

 

THE SOUTH TODAY

The South Today covers news from the regions across the South Island. The South Today team covers local people, local issues and puts a local spin on national news.

Parochial and proud of it, the programme is the only half-hour, live, local television news in the country, and as such, is the anchor of Channel 39.

The news goes out live at 5.30pm, prior to the network news, and is repeated at 7pm and 9:30pm to offer a choice for viewers.

The South Today stays differentiated from other southern media in that it concentrates on television journalism and focuses on The regions around the south island, the people and events in those areas. The programme tells its stories in pictures, which gives it another focus when compared to other local media outfits.

“We put local people on air.” That means more positive stories about people rather than politics. “People who are on the news are often surprised at how many people watch it . . . by the number of people who come up to them in the days afterwards to say they have seen them.”


The team plans the same level of service to the south island communities – quality stories covering local and national events and many more local people seeing themselves on television.

Local people tune to local news weeknights: 

Monday to Friday 5.30pm (live)
Monday to Friday 7.00pm (repeat)
Monday to Friday 9.30pm (repeat)
 

In addition to terrestrial broadcast, this programme is also available as a at 7pm each weeknight.  https://www.odt.co.nz/news/the-south-today

This programme is made with the assistance of New Zealand On Air.

Watch on Youtube   https://www.youtube.com/@channel39nz

 

Southern Newsweek is a round-up of local news from in and around Dunedin. It is produced weekly and consists of the best of the weekly local news broadcasts. If you missed the local news, this programme provides an ideal way to catch up on the key local news stories of the week.

Southern Newsweek is also broadcast by partner regional stations such as CTV in Canterbury, bringing Dunedin news and perspectives to the country. Check your local station's programme listings for viewing times in your area.

Viewing times on Channel 39:-

  • Friday 7.30pm
  • Saturday 5.30pm
  • Sunday 5.30pm

The programme is also webcast on Friday evening.

https://www.youtube.com/@channel39nz

This programme is made with the assistance of New Zealand On Air.

 

Scarfie Land is a showcase of student life in Dunedin with its roots are derived from COW (Campus Otago Weekly) TV .

Topics covered include major events around the campus and city that affect students. Segments are as diverse as The Word on Campus to University Book Shop book reviews and much more.

The full broadcast show for Scarfie land has not been re-established for the 2015 season, and will be a facebook only updates page:

www.scarfieland.co.nz

Sports

 

Based on our city's robust and healthy obsession with sport and our local sporting heroes, Channel 39 covers a huge range of the activities that happen. From Local Club Rugby, Otago United Football, Local Club football, Ice Hockey, Cricket, Motorsports cars and bikes on road and off.

 

 

Channel 39 has also delivered a fantastic sports show introduced in 2005 and is temporarily on stand by. Sports covered so far include Otago NPC rugby, Dunedin club cricket, Otago United football, motor sport, kick-boxing, athletics, IRB surf life-saving, go-karting, skate-boarding, BMX and more....and all of it local!

 

Southern Attractions

 

Those with long memories will remember that Channel 39 started life as Channel 9 which was a tourism channel launched in 1995, running film of local attractions 24 hours a day.

Although the station became a full service local broadcaster in 1997, it still retains a regular tourism slot as one of its services.

Southern Attractions Logo Southern Attractions aims to provide information and enticement to visitors about Dunedin attractions by profiling them.

The show’s airing times are designed to catch tourists before they leave their accommodation in the morning, and when they return prior to dinner and might be planning their activities the following day.

All Dunedin residents know about the amazing scenery surrounding their city, and the many fantastic attractions for tourists and visitors.

Southern Attractions provides a glimpse of the many highlights of the city for those from out of town.

Channel 39 is a member of Dunedin Host, an organisation of local tourism operators and is committed to showcasing the best the region has to offer.

Visit the Southern Attractions Facebook page.

 

Affiliated

 

Whilst Channel 39 aims to be a local station, it also wants to provide viewers with a wide range of other programming, most of which is unable to be seen elsewhere on mainstream channels.

Using its affiliation with other regional stations in New Zealand and Australia, it shows a number of national and international programmes from other regions during its primetime schedule.

Among these are Low Gear, a popular motoring programme which features vintage and classic trucks as well as looking at the history of New Zealand transport, and its Australian car counterpart, Classic Restos.

For history enthusiasts, we step back in time with documentary series such as A-Z of Motorsports, Flying through Time, New Zealand Railscene and award-winning Victory at Sea, about naval combat during World War Two.

The station also carries popular Australian content like Craft Beer Crusaders, Antiques with Attitude, Blokes World and short film anthology, Dark Carnival.

 

International

 

Reaching out to the world for programming

When it’s not showing local or New Zealand content, Channel 39 brings you information and programmes from all around the world through its long established satellite partnerships.

Dishes at Night

The station currently has agreements with American, European, Asian, French and religious broadcasters. This broad geographic and culturally diverse resource brings many different and refreshing perspectives to the station’s viewers.

Programming from satellite services is scheduled using computer technology to provide the city with a 24-hour television service which carries a wide variety of news and other shows to suit a wide range of tastes.

From news broadcasts to jazz reviews, from the Hollywood scene to science, from sports to business coverage there truly is something for everyone here.

The nationalities behind the various partnerships ensure a broad range of views on international events are presented, something not readily available on national television. See countries through their own eyes on Channel 39.

 

Tuning

 

In order to view Channel 39 you will need Freeview|HD terrestrial (aerial based) coverage at your home. You can check for Dunedin coverage here. You can also check for Invercargill coverage here

How do I set up Freeview?
With an approved TV, set top box or recorder that works with the TV antenna you’re using, setting up is simple:

If you’re using a TV with Freeview:
Connect your antenna cable to the TV.
Power the TV on (making sure it’s plugged into the wall socket).
Tune in the channels. Different brands have different menus for tuning, but usually you can find this in the Menu or Settings.
You should now have all the 20 or more TV and radio stations available to you.

If you’re using a set top box or recorder with Freeview:
Connect your antenna cable to the set top box and recorder.
Connect the set top box or recorder to your TV, using an HDMI cable or composite cables supplied.
Turn on the set top box or recorder using its remote.
Turn on the TV using the TV remote and change SOURCE to HDMI or AV. Most TVs should divert to the active source connection, but you may need to try a few or all to find the one that corresponds to the set top box or recorder.
Using the remote for the set top box or recorder, tune in the channels. Different brands have slightly different menu structures for the tuning function, but most of time you can find this in the Menu or Settings.
You should now have all the 20 or more TV and radio stations available to you.
Tip for using a set top box or recorder: always use the remote for the set top box or recorder to change channels. With this set up, your TV just acts as a screen, the set top box or recorder is doing the work of tuning in TV signal and the channels.

 

 

Coverage

Mount Cargill:
Dunedin Television is transmitted via Mount Cargill along with all other digital terrestrial Freeview Channels.

Dunedin Television Freeview Frequency:

ChannelFrequency
UHF36 (Freeview CH39)594.00MHz

Services Overview

 

Channel 39 gets results for local organisations/ businesses wishing to get their message across simply because it is local television something no- one else in Dunedin or Invercargill can offer.

Both radio and newspapers are morning media. At night, television is king.Television is also a very popular medium. It's illegal to place liquor ads on television before 8.30 pm at night, but you can place them in the paper or on the radio any time you like.
That's an acknowledgement of the huge ability television has to influence opinion- greater than any other mass media market

Television is a convenient and flexible advertising medium, owing to its widespread popularity and the ease with which a message can reach. It is why local government agencies along with public health providers use it as a medium of choice

Everything people see on The South Today News Update, local sport such as " Oakley,s Off The Bar " - Healthy Homes and other locally made shows, they know it's just a short drive away. There's an immediacy and intimacy that develops between viewers and the station.

Virtually every home in Dunedin and Invercargill has a TV and unlike print publications, viewers can watch local television for free. A small business advertising on local television can reach the masses every time an advertisement plays, print advertising reaches only those consumers who buy the newspaper, which often excludes consumers seeking to limit house hold costs.

Channel 39 has an unique audience. It draws from all areas of the Southern Region, all age groups and all socio - economic groups.

One of the big advantages of Channel 39 for potential advertisers is that they know when people are watching . The station knows for example that The South Today News Update draws over 35000 people to a single half hour 5.30 pm to 6.00 pm Now that is targeting, advertisers are aware that the news is repeated a further two times in one nights viewing at 7.30 pm and 9.30pm 35000 that's more than some radio stations can achieve in one week. It's that ability to target audience numbers with precision that leads to successful outcomes.

 

 

Channel 39's Outside Broadcast ( OB ) unit is a purpose built vehicle that provides the station with more flexibility to cover local events than ever before.
Station Chief Executive, Daryl Clarkson said that the outside broadcast unit brought to fruition the plan to showcase more of the region on-air " This represents an excellent step forward for local television, no longer is the channel studio-bound "There are many events we can think of which we could bring to viewers thanks to the new capability.

The OB facility was built by the technical staff at Allied Press and was first used some 10 years ago to broadcast the Dunedin Santa Parade, Ten years on and the Santa Parade is a permanent fixture to the channels calendar.
The unit is seen each year during Cadbury's Jaffa Race and each week during the winter the unit and the production team can be seen filming junior football for a same day broadcast.
Every Anzac Day morning the OB unit is there filming the Anzac Day Dawn Service.
Channel 39's Production Manager Luke Chapman said the mobile unit is fitted out as a purpose built studio compete with state of the art digital video mixer, graphics capability, sound and editing facilities in the one unit.
It can also accommodate up to 6 cameras, and be run single handed or with multiple crews. The unit can be powered by 240 volts or run from its own self contained power supply for maximum flexibility

As well as use by the station, Mr Chapman said the van would be available for hire by professional or community groups wishing to cover events.

 

Sponsorship is a way to be seen to be active in your local community.

Channel 39's partnership with other local organisations helps to ensure the widest possible range of local programmes. Sponsorship is a way to be seen to be active in your local community,it is the material support of an event,it is a great way of increasing brand awareness and to foster brand loyalty ... And it's good for business

The Southern Region has been incredibly active over recent times in bringing sponsored programmes to air for the stations viewing audience
Here are some programmes brought to air thanks to our sponsors:

  • Sophie Elliot a behind the scenes look at the " Love Me Not" educational programme.
  • Special Rigs For Special Kids
  • Cancer Society - Relay For Life
  • Built To Last - an in depth look at Dunedin's historical buildings
  • Women's Refuge
  • Spotlight On South Dunedin
  • Midnight Express
  • Splash Out ( Save Our Physio Pool )
  • Dunedin's Fallen 100 Years Of War
  • Loud Shirt Day ( Deaf Awareness )
  • Dunedin Night Shelter
  • Playing it Safe - safety in sport

All these programme would not have been aired with out the support of SPONSORS

Sponsorships available from time to time include:

The South Today News Update 5 nights a week from 12 months per year 100% local

Sponsorship available with the bulletin comprise

  1. Name Association
  2. Weather Sponsorship
  3. Community Noticeboard
  4. Sports Draws & Results ( Monday & Friday )

Southern Newsweek a weekly news wrap from the region

The station also covers sponsor driven sports programming:

  • Off The Bar - spotlighting Junior Football in Dunedin same day broadcast of a full game.
  • Rub Of The Green - Saturday Morning Bowls coverage.

For more information contact the stations Sales Manager:
 03-479-3590 or electronically via our contact page.

 

Like To Make a TV Show?

Some clients like to produce a show to Archive an important event, provide a record for participants or showcase their activities to the wider local community.

In some cases, the full cost of production can be recovered by selling DVD copies to members,participants, or interested parties.
The Channel 39 professional production team can tailor a programme to your exact requirements.

Some of the factors to consider at the start of the project will be

  1. Intended audience ?
  2. Source of funding ?
  3. What copyrights or licenses will need to be obtained ?
  4. Is it a live show or pre-recorded ?
  5. Is there likely to be strong community interest ?

Some examples of material that have been produced for outside parties

  • Southern Showdown
  • Council Matters
  • Girls Talk
  • ID Fashion Week
  • Gang Show

For more information contact the stations Sales Manager:
 03-479-3590 or electronically via our contact page.

The stations sales team prides itself on doing a professional needs analysis for each business it comes in contact with, we have over 25 years of experience media and can tailor a advertising or sponsorship solution for you.

We are local people who hold the same principals and policies of its owners Local- Local - Local that means local advertising solutions targeting the local market for local business.

Matt Anderson leads the sales team and understands the importance of building business relationships.He listens and responds to his clients needs, he appreciates the value of a loyal customer and knows how to keep customers coming back.

One of the strengths of Channel 39 has always been its loyal advertises who recognise the value of using a local station to attract business.

A wide variety of advertising solutions are available, a television commercial delivers a message quickly. On average, a television commercial spot runs 30 seconds, though 15 second and 60 second options are also available. In the space of 30 seconds an effective television spot delivers a brand image, informational content,emotional content and action content.

There are sponsorship possibilities allowing name association with the stations programming. An example of that was a recent documentary promoting a event raising funds for a community group.A local heating company came on board with naming rights to the show - a cost effective method of promoting his name and brand

Call the stations Sales Manager on Ph:479 3590 Email sales@channel39.co.nz

 

Welcome to the Southern Region's own, and only, television channel

Our vision is to bring the Southern Region to our viewers. Our point of difference is that we are local, local, local.

Channel 39 is the only channel on which you'll find fully local television news, local current affairs and specialty local shows produced on behalf of our local sponsors.

The role of local television has never been more important than today. “In an age of immense choice and proliferation of change, the only place we have any hope of seeing our own stories on air is local television,” Michael, the former managing director of Natural History New Zealand says.

The national free-to-air television stations have to appeal to a national audience.

“They have to attract a certain level of advertising, a level of financial returns. They cannot afford to be parochial. Whereas local television is proudly parochial. “We can offer a real choice – the other channels tend to look the same.”

“Local content is our point of difference. We will continue to reflect our community and there is a staggering amount to celebrate in this city.”

This local focus shows in the loyal following of our viewers with more than 40% of the City's population reporting watching the station over the week of the station's most recent independent viewer-ship survey.

The survey, taken last year, provided the station with the figures to back its feeling of support from local viewers, and proved it was on the right track.

Among other statistics gathered, the surveyed concluded about 18% of the Dunedin public able to receive the station watched the stations local news bulletin on one of its nightly time slots, and about the same tuned in to Dunedin Diary once a week.

Almost 10% turned on the local rugby coverage, and Primetime Nuggets Basketball games attracted more than 13% of viewers.
Channel advisory board chairman Michael Stedman said the figures were significantly better than he had hoped for, and showed the strong groundswell of support the channel received.

The local survey was matched by a New Zealand On Air research conducted last year which showed 34% of New Zealanders with coverage watched a local television station.

“That’s an incredible figure. That’s more than any radio station can boast.” Even the top network television programmes, when their figures are considered proportionally, only manage the low 20s in percentage terms. “So those are massive numbers”.

What the research showed was from their regional television network people want local news, community participation and showcasing of their region.

Public community events, local sports coverage and local news are among the ways Dunedin and Invercargill people can get in touch with their community through the channel.