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He was Aran James Bailey of Dunedin.
Enquiries into the cause of the crash continue.
Mr Bailey was heavily involved in softball in Otago.
He was a Softball New Zealand board member, a former chairman of Otago Softball Association and had coached the Otago men's team.
The Dodgers Softball Club Dunedin posted a tribute to Mr Bailey on its Facebook page, saying he was a "legend, coach, mentor, player and all round good guy" and known as "Aran ‘Buddha’ Bailey".
"The loss of Buddha has been felt not only hugely in the Dodgers Dunedin Club but all over the softball community as a whole.
"Aran you have left a massive impact of what you have done for this club and players alike.
The team passed on its condolences to Mr Bailey's wife and family.
The team would be playing for him on Saturday.
"We will be retiring Buddha’s jersey #15, hanging it up in the dug out followed by a moments silence before first pitch of the game."
A message of sympathy to Mr Bailey's family was also posted on the North East Valley Normal School Facebook page today.
"Messages or other expressions of support from the school community can be left at the school office."
Emergency services were called to the crash on Great King St, where a car ended up on the footpath, north of Otago Museum near the intersection with Union St, just after 7am.
The crash closed the northbound one-way until about 9.30am, disrupting traffic.
Police said in a statement just before 11.30am that a 37-year-old Dunedin man died after the vehicle he was in collided with a power pole.