And the campaign has got off to a great start with a funding boost.
For many years monetary support from both government and non-government agencies — and some fundraising — helped transport children from across the region to get to the museum.
But as the cost of living continues to rise and fuel prices increase, many families, schools and community organisations are feeling the pressure.
Rural and regional schools in particular are facing growing challenges, with the cost of travel becoming a major barrier to educational experiences outside the classroom.
Tuhura is now launching a community fundraising campaign aimed at ensuring children in the region do not miss out on visiting the museum over transport costs.
For many years, funding support helped schools travel to Tuhura to experience hands-on learning around science, history, culture and the natural world.
The campaign will raise funds to help schools cover travel expenses such as buses and petrol, removing barriers that prevent children from accessing these important learning opportunities.
Tuhura head of philanthropy and development Georgia Ciaran said the museum hoped the community would get behind the initiative.
‘‘We know schools are under immense pressure at the moment, especially in rural areas where transport costs can quickly become unaffordable,’’ Dr Ciaran said.
‘‘No child should miss out on visiting their museum because of where they live or the cost of getting here.
‘‘Museums spark curiosity, creativity and a lifelong love of learning.
‘‘Many of us grew up visiting museums, and those experiences stay with us forever.’’
Dr Ciaran said Tuhura was also a charitable trust, meaning community support played an important role in helping the museum continue its educational and community work.
‘‘As a charity, every donation makes a real difference, and all donations are eligible for a tax credit,’’ she said.
Tuhura had also secured the support of a generous donor who would match the first $5000 donated to the campaign, effectively doubling every contribution made during that period.
‘‘With tax refund season approaching, we encourage the Otago community and local businesses to consider supporting this campaign and helping ensure tamariki from across the region can continue to access this important educational resource.’’
The fundraising campaign will run until mid-July.
