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360-degree panoramas of several prominent locations in the region went live on Google Street View on Tuesday.
The spots included Highlands Motorsport Park, the length of the Roxburgh Gorge Trail including the boat trip, Jackson Orchards, Cromwell Heritage Precinct and Alexandra's ''Clock on the Hill''.
The images were shot in May-June with a backpack-mounted camera used by a team from TCO.
''The ability to use Google Street View to inspire exploration gives another way for us to connect people to our unique landscapes, and hopefully help encourage them to come and experience the region first hand'', TCO digital marketing manager Antz Longman said.
Mr Longman said the way people discover, research and book travel was constantly evolving.
''Hopefully it'll motivate people to explore a bit further . . . if people are wondering what the Roxburgh Gorge Trail is like, they can actually go in there and see it.
''It's just another way for the story to be told.''
Several initiatives were also in the pipeline as part of the region's tourism strategy.
A complete rebuild of the Centralotagonz website is now under way and is expected to go live in March 2020.