The $750 fine will be enforceable under the Queenstown Lakes District Council's traffic and parking bylaw.
The rules meant motorists needed to carry and fit chains on all council managed roads when conditions warrant them
Police will be responsible for issuing infringements.
The council's strategic asset manager Alison Tomlinson said motorists needed to not only carry chains in their car, but know how to fit them.
"Introducing enforcement will help ensure grit trucks can access and clear major routes as quickly as possible," she said.
"In previous years, vehicles stuck or abandoned in snow have delayed road crews and slowed efforts to reopen critical roads."
Enforcement might happen when a "chains required" sign was displayed or when motorists were instructed to fit chains by police, ski field operators, or council staff or contractors.
"We all have a part to play in keeping our roads safe this winter. Our daily winter road report is a great way to know what to expect and help you to make safe travel choices," she said.
