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Hundreds of people flocked to Saturday's open day at Queenstown's newest development, Hanley's Farm.
In the development's first stage, north of Jack's Point, 100 lots will be released out of more than 2000 expected sites between Lake Wakatipu and the Remarkables mountains.
Dozens of people clutching site maps wandered in the long grass, which was peppered with stakes marking out sections.
Dinesh Gandhi, who works for Queenstown's Millennium Hotel, said he owned a house in Shotover Country and was looking for another section that was affordable.
"I'm just trying to crack into the Queenstown market.''
Mechanic Devon Payne was looking for his first house.
"It's an awesome location [with] mean views.''
Real estate company BayleysLocations was asking potential buyers to pay a $2000 refundable deposit, and by early afternoon all the forms had gone.
Sections range in size from just under 400sq m to about 750sq m and are expected to be priced in the low $200,000s.
Prices will not be released until a sales day in early July.
BayleysLocations agent Jimmy Allen said he could not comment until he had spoken to Melbourne developer RCL Queenstown.
The plan change approving the development, known as Plan Change 44, has been appealed to the Environment Court by three parties - Scope Resources Ltd, the Jacks Point Residents and Owners Association and joint appellants Henley Downs Land Holdings Ltd and Henley Downs Farm Holdings Ltd.