Rental company Wicked Campers has again raised eyebrows with its colourful and off-beat advertising.
The company, which is known for its gaudy vans painted with low-brow slogans, has faced a string of complaints in New Zealand and Australia over its risque advertising, often of a sexual nature.
The latest complaint to the Advertising Standards Authority was made by Hamilton employer J Graham, who said two staff had felt nauseous and more then 60 had complained after seeing the slogan on a van in a carpark adjoining the workplace.
"Staff, both men and women, were disturbed and upset and the words used were offensive, disgusting, appalling," the complaint said.
The slogan had "gone too far" and staff were disturbed that children could read it.
Wicked Campers told the authority it could not "control the filthy minds of the general public who see a few words strung together and instantly think it means something rude and disgusting".
The slogan was not intended to offend, it said.
The authority unanimously ruled that the advertisement was "likely to cause serious and widespread offence", and offended against prevailing community standards.
Wicked Campers has been the subject of two other complaints this year.
One complaint, which also concerned a risque slogan of a graphically sexual nature on the back of a van, was resolved.
The authority accepted that the company had not authorised the slogan, and the offending slogan was removed.
Another complaint, also laid by J Graham, related to a website promotion in which a free day's rental was offered to customers who picked up a van naked.
The promotion featured a link to pictures of customers who had done so, with the words, "Don't believe us? View our naked customers here."
The complainant expressed concern that the promotion could put "vulnerable girls at risk".
The authority ruled there were no grounds to proceed with the complaint because customers could choose to engage in the promotion.
It also noted that the names and identities of the naked customers were not displayed alongside their images on the website.