The Dunedin-based technology company had decided to change its focus from being a service company to large organisations - developing products on demand for training or tourism.
Instead, the company was going to develop its own games and training tools and sell them on the global market.
During a presentation to business partners and investors this week, Mr Nixon said that late last year, Straylight partners finished the strategy they called "meaningful play".
"We want to promote our games that [encourage] skills, knowledge and perspective. Our aim is to be a globally significant company."
The global games market was huge and went from "serious games", based on a complex simulation in the context of a player's job, through to "casual games" which were fun, simple and engaging.
The problem was that people knew that the casual games were easy to access, frivolous and addictive, he said.
"Our aim is to work out how do we get the two parties to talk together to merge the sectors of serious and accessible."
The concept of meaningful play was right in the middle.
Straylight had launched its www.meaningfulplay.com site to demonstrate its dedication to the concept of blending the accessibility of casual games with the benefits of those more serious, Mr Nixon said.
"We want to make them relevant and accessible to everyone. Play is a learning tool."
For the past four years, Straylight had been a service company which was started in a Northeast Valley flat by University of Otago graduates.
It was now ready for the next step, he said.
The Otago Daily Times was asked to not reveal the details of the training game Mr Nixon would show in Europe next month as he was worried it would be copied.
It involved the beauty and fashion industry.
