A lot of seed had not struck and the situation needed to be pro actively dealt with, including looking at how much the shortfall was going to be.
''I don't know how big the hole is of feed we have to fill. If it rains in the next week, it won't matter, but if it doesn't ... I just want to wake a few farmers up,'' Mr Strowger, who is also a farm consultant, said.
Dairy farmers affected by the dry conditions were being urged to ask themselves how they are going to winter their cows and to do that urgently.
While some banks had told farmers to ''put cheque books away'', as a result of the lower forecast milk price, Mr Strowger had some concerns about that, saying if silage and baleage came up for sale, they should buy it to get through winter or next spring.
Farmers were wanting production as, with the payout down, they were wanting cash flow, so there was a desire to keep milking as long as they could to help nullify the effects.
Most of his clients were ''OK'' because they had a plan in place of what they were going to do and how they were going to do it. Sheep and beef farmers were handling the situation ''really well'' as most had made early decisions, including some selling store lambs in November, he said.