Wool co-op confident of grower support

Henry van der Heyden. Photo by NZ Herald.
Henry van der Heyden. Photo by NZ Herald.
Backers of a new strong wool grower-owned co-operative are confident they will get the necessary farmer support, saying the alternative is untenable.

Wool Partners Co-operative (WPC) chairman Jeff Grant said support from 100 meetings around the country had given him the confidence growers would subscribe to the 65 million $1 shares target needed to launch the company.

His confidence came from the fact a majority of people attending some recent meetings were not suppliers to Wool Partners International, which under the proposal will be bought by WPC.

Mr Grant said the level of discussion among growers was also increasing and WPC staff were being asked to return to some regions to meet farmers.

Some farmers viewed WPC as a leap of faith; his response to that was that the way farmers had sold their wool for the past 10 years had been a leap of faith.

Mr Grant said others understood that farmers needed to lift their ownership further up the value chain to capture more of the product's value.

Subscriptions for shares close on November 30, but opponents of WPC are fighting back, ending what appeared to be a truce lasting several months.

Recently, an unattributed email from a public relations company titled: "General questions that farmers should be asking about the WPC prospectus and publicity" was sent to media.

The questions and answers were not in favour of WPC, and further inquiries revealed the spokesman was Council of Wool Exporters executive manager Nick Nicholson.

The questions centred on the co-operative model, the compulsion that all wool goes through WPC, its financial prospects and establishment transactions and claims about its ability to lift prices,That sparked a tit-for-tat exchange in which WPC responded with its answers to the questions.

WPC has also pulled out the big guns, with Fonterra chairman Henry van der Heyden endorsing the proposal, saying a company of size and scale was needed to tackle international markets and deliver products that customers wanted and that would create extra value.

"Wool is no different from dairy. A successful integrated co-operative - producer to market and controlled by farmers - will always deliver the best returns," he said.

Agriculture Minister David Carter was somewhat non-committal when he spoke to Federated Farmers recently, saying sheep farmers should not give up on wool.

"It does have a future. It ticks all the boxes consumers are demanding - it is natural, it is sustainable, it is renewable, it is functional, it is cool in summer and warm in winter, it is flame resistant. The benefits just go on."

Labour agriculture spokesman Damien O'Connor was more forthright when he spoke to the same audience, saying farmers needed to get in behind one proposal that would unite the industry.

"The alternative is a continuation of the same layered, fractured and unco-ordinated system that has overseen the loss of opportunity, the loss of value and the loss of confidence of our once great industry."

 

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