Just mooching

PHOTO: PETER MCINTOSH
PHOTO: PETER MCINTOSH
Moochi Dunedin manager Lou Walters in company’s new Dunedin store in the Meridian Mall in George St.

Moochi, a women’s minimalist fashion brand, has opened its first Dunedin store.

Named Signal, a nod to the city’s Signal Hill, it is the 13th Moochi store nationwide for the 22-year-old retail business, which also includes Queenstown.

Moochi founders and directors Kellie and Chris Taylor said the store opening was in response to an ever-growing customer base.

With both her children part of the student landscape at the University of Otago, Dunedin had also become part of their personal family story and it felt "fitting" to now have a Moochi store in the city, Ms Taylor said.

Our journalists are your neighbours

We are the South's eyes and ears in crucial council meetings, at court hearings, on the sidelines of sporting events and on the frontline of breaking news.

As our region faces uncharted waters in the wake of a global pandemic, Otago Daily Times continues to bring you local stories that matter.

We employ local journalists and photographers to tell your stories, as other outlets cut local coverage in favour of stories told out of Auckland, Wellington and Christchurch.

You can help us continue to bring you local news you can trust by becoming a supporter.

Become a Supporter