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The clock never stops at Timely Ltd.
The company, which was launched in 2012, produces a cloud-based appointment management system for businesses requiring scheduling of their staff and services.
It has grown to 10 staff, with customers in 35 countries, and has recently opened an office in the United Kingdom.
Staff now comprised five in Dunedin, three in Wellington and two who have started in London, a move which was instigated by the need to support all the time zones.
''When we're asleep, a large number of our customers now are not,'' Dunedin-based chief executive Ryan Baker said, adding that there was also a ''pretty big market'' there.
Mr Baker believed the key to the company's rapid growth had been ''getting the basics right'', which set it apart from the hundreds of other providers in the same space.
Customers loved the product, which helped make their lives easier, and there was very good organic growth from that, he said.
One interesting aspect was that small business owners were willing to tell others - even if they might be competing businesses - about the product.
Timely was founded by Mr Baker, along with Andrew Schofield and Will Berger.
Both Mr Baker and Mr Schofield were previously involved in BookIt, an online software provider for tourism operators which was sold to Trade Me in 2010, and they met Mr Berger at Trade Me.
The way the company was set up was fairly non-traditional, with everyone working remotely, but it worked well.
''The key to that is choosing the right people to come into that environment,'' he said.
It also allowed people to be able to balance their work and family life well and that was something that was important.
A lot of hard work had been involved and Mr Baker said he tried to avoid a lot of hype, preferring to take a down-to-earth approach.
He was pleased with how the company had tracked ''pretty much exactly where we want to be''.
When it came to future plans, Mr Baker said the focus would continue on getting the basics right and also picking ''really good people'' to join the team. Recruitment had been a huge focus.
There were a lot of opportunities and while a lot of people chased ''the next big thing'', there were a lot of every day applications that could be made better, he said.