The tourism, hospitality and retail sectors are expected to benefit from the Discover Dunedin Pass, a city-wide programme that transforms into a game-ified challenge as frontline workers experience attractions, venues and visitor experiences.
Believed to be a first-of-its-kind initiative in New Zealand, the pass invites eligible workers from across the city’s food and drink, retail, accommodation and tourism sectors to explore the city through a series of curated experiences.
Participants earn points as they visit attractions, discover local producers, and connect with Dunedin’s stories, history and people — with prizes awarded according to the number of experiences completed.
The initiative is open to individuals working — paid or voluntary — across Dunedin’s visitor-facing sectors, including cafes, restaurants, bars, hotels, tour operators, attractions, retail businesses and transport providers.
Enterprise Dunedin interim destination manager Teresa Fogarty said the pass supported the city’s Destination Management Plan.
‘‘[It] is a fun challenge for the people who host our visitors every day, but it also plays an important strategic role. It helps create everyday ambassadors for the city, builds workforce capability, and strengthens connections across Dunedin’s visitor experiences.
‘‘Our ambition is to make Dunedin the most knowledgeable and welcoming destination in New Zealand. Giving our frontline teams first-hand experience of what makes this city special is one of the most powerful ways to achieve that,’’ she said.
