Sewing up the one-off market

Elegance Designs owner Maureen Taylor in the fabric section of her Dunedin shop. Photo by Peter...
Elegance Designs owner Maureen Taylor in the fabric section of her Dunedin shop. Photo by Peter McIntosh.
A Dunedin designer dressmaker says the demand for unique ''made from scratch'' clothing is so strong she is opening a second shop.

Maureen Taylor said her partner Ross Andrews coaxed her into returning home to Dunedin from Melbourne to open a dressmaking shop in Moray Pl about three years ago.

''He said `You can do it, Maureen, I believe in you. You're a wonderful sewer.'''He was amazing and has been behind me all the way ... I'm glad I did, as it's going very well.''

Ms Taylor completed a dressmaking apprenticeship in Dunedin about 40 years ago and had been working as a dressmaker in Melbourne.

Business had been so good in Dunedin she would open a second shop in George St, Port Chalmers, today, she said. She employed another staff member at Christmas and a fashion parade would be held in the Port Chalmers shop on Friday .

''I only make one-off and when I've made it, nothing will get made in that fabric again: one dress, one fabric.''

The demand for made to measure clothing was high in Dunedin, she said.

''There is a lot of sewing to be done and a lot of people want something different because they see it all in the shops and it's all the same.

''Older people especially - they can't find what they want - they love to get a dress made to fit them.''

The most memorable dress she had made in Dunedin was lime green for a Dunedin model to take to Hollywood.

The fitting dress came down over the hips and flowed out into a train and was covered with organza pom-pom flowers.

''It was a lot of work and she looked amazing. A beautiful dress for a beautiful girl.''

-shawn.mcavinue@odt.co.nz

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