Creative Director: Deborah Caldwell

Deborah Caldwell founded the Storm label in 2005 and the Storm store was opened in the Golden Centre, Dunedin in 2012.

She perceives Storm as an attitude - unpredictable, unstoppable and influential - explaining it is not a brand that dictates the trends, it's about putting together a look your own way, that you can make your own.

Designs are strong and contemporary and encourage subtle layering.

Storm