Tessa Petersen, of Dunedin, holds the iD Dunedin Fashion Week promotional image of her daughter Lily Van Buskirk, who models behind (right).
Posing for a photograph are Leanne Malcolm, of Queenstown, Charlotte Smith, of Australia, and Tamsin Cooper, of Dunedin.
The audience enjoys a speech by iD committee chairwoman Susie Staley.
The launch is filmed.
A bouquet adorns a table.
iD committee chairwoman Susie Staley, of Dunedin, welcomes everyone to the function.
John Buskirk, of Dunedin, admires outfits of Dunedin labels Charmaine Reveley, Carlson, Mild-Red, Nom*D, DADA Vintage, Company of Strangers and Tamsin Cooper, modelled at the launch party.
Gathered in the foreground of St Paul's Cathedral are Darryl McNamara, Aliana McDaniel, Tracy Kennedy and Ben Bennett, all of Dunedin.
Dunedin model Ilish Thomas wears DADA Vintage.
Tash Van-Leeuwen and Nadia Newman, both of Dunedin, enjoy the atmosphere.
Dunedin residents Liz Nevill, Jill Davie and Angela Stevenson celebrate in style.
About 200 people attended the official opening of iD Dunedin Fashion Week in the Dunedin Centre last night. Otago Daily Times photographer Peter McIntosh snapped the stylish crowd.