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Fashion followers Becs Calder, of St Bathans, Becs Flannery, of Ida Valley, and Sarah Shaw, of St Bathans, pose outside the venue.

Amongst the chaos back stage models Kayleigh Hancock, Olivia Hay, Helen Johnston and Imogen Sorley await dressing.

Christal Allpress applies makeup for Eve Hermansson.

Please keep quiet: a crucial message backstage.

Running order instructions for the models.

Katie Collier (21), of Wellington.

The crowd arrive.

Tanya Carlson of Dunedin, Stephanie Rumble of Christchurch and Anita Greene of Dunedin.

Michelle Heath, of Auckland, and Allie Cunninghame, of Dunedin.

Priyanka Shama and Jessica Hendon (both at left) with cameras at the ready while in the front row Robyn Stewart and Bella Field, both of Christchurch, discuss a design and Lyn Matheson, of Te Anau, composes a photo.


A Charmaine Reveley design on the catwalk.
Fashionistas gather for the iD Dunedin 2012 main event on Dunedin Railway Station's long platform.
Photos by Jane Dawber and Peter McIntosh; prints available from otagoimages.co.nz.