January’s event is expected to attract more than 20,000 people and, to boost enjoyment, the Dunedin City Council is proposing temporarily lifting a central city alcohol ban.
In a report to councillors, council staff said this year’s inaugural market, which replaced the Thieves’ Alley Market, received "overwhelmingly positive" feedback from vendors and the public.
The 2026 market is proposed to run from 9am to 10pm on February 7 throughout George St, Bath St and the Lower Octagon and could attract "significant numbers" of visitors to Dunedin, including residents and tourists from across the South Island.
Under the proposal, the sale and consumption of alcohol would be allowed in an entertainment zone, likely in Lower Octagon or Bath St.
The zone would cater for attendees and "increase vibrancy, public engagement and dwell times", the report to councillors said.
Suppliers would need a special licence to sell and supply alcohol, security staff were expected on-site to manage behaviour and safety and alcohol sale, supply and consumption would stop by 9pm.
"The proposal includes the possibility for individual licence holders in the chosen area to extend their licensed areas, or for council to partner with an external supplier to implement an alcohol management plan."
Councillors will consider the report at Tuesday’s meeting.
