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Tourism Central Otago general manager Dylan Rushbrook said when the team looked back at why E.T.C. [Eat. Taste. Central.] was established, “it was to celebrate and champion our venues and all that we produce right here in Central Otago”.
“We know that, particularly for our hospitality and accommodation sector, they have been facing a raft of challenges — not just with alert level guidelines, but also with supply chain and staffing shortages. It’s clear they are doing it tough, so our team has looked at what we can do to support as many businesses as possible in the coming weeks and months.”
“E.T.C. has established such a strong presence locally and nationally over the last four years,” E.T.C. campaign manager Anthony Longman said.
“It is the perfect conduit to inspire people to get out and about enjoying our venues, hospitality and food offerings in these challenging times. We are conscious that visitation from further afield may be limited, so we hope locals will get out to enjoy our amazing offerings.”
Mr Longman said the regional menu at present had 60 dishes, events and experiences on offer. People’s choice and judges’ awards were back this year and were designed to champion ‘‘our people’’.
‘‘It is hoped that planned events will go ahead, however, it is possible there may be some shifting of dates and times to ensure that the hosts can offer the best possible experience.
“There are many ways for not just the venues to become involved, but also our community and visitors,” Mr Rushbrook said.
Eat Taste Central opens on September 24 and runs through to October 25.