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Scott Kunac, who owns Allan Millar's Hunting and Fishing in Dunedin, has applied to the Central Otago District Council for resource consent to establish a similar smaller store at Cromwell.
The store would be next to the fruit store, cafe and liquor tasting room based at Freeway Orchard.
Mr Kunac has the Hunting and Fishing New Zealand Ltd franchise for Otago and is keen to expand into Central Otago.
"We get a lot of Central Otago customers at Allan Millar's, and Central is a great hunting and fishing area," Mr Kunac said.
The location, on the outskirts of Cromwell, would be ideal.
"It's a destination store, so people with their boats, or farmers with their trailers, need to be able to pull up outside and of course, when you're selling firearms you don't want people coming and going in the centre of town."
The business would employ four to six staff.
In supporting information filed with the application, resource management planner Brett Giddens said resource consent was given in 1986 and 1987 for fruit and produce to be sold on the site.
In recent years a range of activities had been authorised, including a processing facility for cider, jams, juices, beer and wine, a licensed cafe and the establishment of a liquor tasting room and retail shop.
The hunting and fishing store would be housed in a 380sq m building designed like a large barn.
It would be open from 8am to 6pm seven days a week and the hours might be extended in the summer months during fishing, hunting and holiday seasons.
It would sell hunting and fishing equipment, outdoor equipment, and guns which would be contained in a gun room.
The site would share an accessway from the highway with the existing operation and parking would include 13 spaces for cars and five large parks for buses or vehicles with trailers or boats.
The site is zoned Rural Resource Area with businesses being non-complying activities.
However, there were several businesses already operating from the site, Mr Giddens said.
Submissions on the application close on Thursday, July 30.