Hadar Orkibi has applied to the Central Otago District Council for resource consent for the sign, which will be leased to an Alexandra based business. The council's hearings panel will hear the application today.
In his report to the panel, council planning consultant David Whitney has recommended consent be granted, subject to eight conditions.
''We acknowledge that if consent is granted in this instance, a precedent will be established for the display of hoardings elsewhere in the business resource area,'' Mr Whitney said.
However, the adverse effects of the proposed hoarding would be minor and the proposed sign was not contrary to the district plan objectives and policies so the proposal would not set a ''significant precedent''.
The 3m by 85cm sign would not be illuminated, moving or flashing, he said. A hoarding was defined as an advertising sign that advertised anything not sold or provided in the building where the sign was sited.
Two submissions were received on the proposal from neighbouring property owners. One submission was neutral and the other was supportive.
Mr Whitney said the hoarding would not greatly detract from amenity values in the area. There was already a mixture of signs in the business area. The sign would have no effect on the safe and efficient operation of the highway.
