About 30 tourism operators and Central Otago District Council staff last week attended a workshop in Alexandra aimed at strengthening tourism in the district.
Those participating in Friday's workshop learnt how to use existing Central Otago brands to attract visitors and spread a regional identity.
Representatives of the Vincent Community Board, Alexandra and Clyde community planning groups, Promote Alexandra, Promote Dunstan, and the Alexandra Basin Wine Growers Group shared information about what was happening throughout the area and how tourism operators could become involved.
