"Events like Godzone have a hugely positive impact on the region," Great South conference and events manager Karen Witham said.
"Te Anau businesses will benefit, the streets are alive with adventure racers and their support crews, and the race is creating a real buzz in the town."
Fiordland and Southland is the official host location for the 11th race of the Godzone.
The regional events fund is administered by Great South, with more than 30 events including Godzone having benefited from the fund.
A further round of funding allocation is in April this year.
Many Godzone teams and their support crews have already arrived in Te Anau in preparation for the eight-day 580km expedition adventure.
Southern Lakes Helicopters chief pilot Sean Mullally said Te Anau locals were excited to have Godzone return to Fiordland.
"It’s a great event that the whole region benefits from," Mr Mullally said.
"We know a little of where the secret course is going, and some of those smaller spots in Fiordland will reap the benefits of all the support crews, race management and teams travelling through their off-the-beaten-track locations.
"This event brings an economic benefit for many here, and as a whole, it’s great that these competitors will get out and experience the amazing back country of our heritage park and Southern nature areas."
