Tourism Catlins will present the draft document as it looks for ideas and feedback on the best ways to present the area's stories and how all the area offers can be consistently marketed and promoted.
Group chairwoman Heather Buckingham said it was formed to help implement the recommendations of the 2004 catlins Tourism Strategy which guides sustainable tourism development in the area.
An important recommendation in the strategy is to develop "consistent interpretation" in the Catlins.
"Interpretation is the art of telling stories of an area effectively and with meaning.
It uses various methods to reach as wide a range of people as possible and uses techniques that will enhance enjoyment and understanding," the plan said.
Mrs Buckingham said the plan would act as a 10-year framework.
It looks at the principles and methods of interpretation.
This includes reviewing the main stories to be told in the Catlins, the existing interpretation in the area and the idea of an overall framework with the suggested theme of "Rugged Nature."
It also makes recommendations for developing and integrating a consistent and high quality interpretation of the Catlins.
"With the increasing number of visitors forecast, more pressure is placed on the fragile, natural environment and wildlife," Mrs Buckingham said.
Tourism Catlins projects co-ordinator Kim Dodds said this project had been ongoing for the past eight months.
It had already had input from the Department of Conservation in both Otago and Southland, Venture Southland, Clutha District Council, Catlins Promotions and South Catlins Promotions.
It now wants the wider community to provide their feedback and thoughts.
The draft plan will be presented at meetings at the Owaka Memorial Community Centre on July 14 and the Tokanui Tavern the next night.
Both meetings start at 7.30 and public submissions to the draft plan close on July 31.
