Tourism West Coast is gearing up for a forecast increase of 48,000 domestic and international visitors over 12 months.
It said today the sector had transformed the regional economy, accounting for 2070 jobs and bringing $543 million into the region.
"The influx of visitors to our region brings economic benefits, not just through tourists spending in core visitor experiences such as accommodation and attractions, but also in the local dairies, petrol stations, supermarkets, clothing and gift stores and galleries," Tourism West Coast chief executive Jim Little said.
There had been growth in leisure and food and beverage options for tourists and locals alike.
However, the industry needed to be managed carefully, he said.
"We need to ensure our visitors continue to have the best time we can possibly give them by making every experience a quality one. And we must work together to ensure our industry continues to have positive benefits for our local population."
Tourism would continue to be a good news story only as long as people planned ahead, worked together and foresaw the issues that may arise, and addressed them long before they became a problem in the community, Mr Little said.
