Sellers (88) worked in the industry for four decades but he perhaps still remains best known for his memorable "pies" comment during the test between the All Blacks and the Springboks in 1956 at Athletic Park in Wellington.
He had been in broadcasting for four years, but this was the first time he had done live outdoor interviews.
The whole nation was riveted on rugby and wanted the All Blacks to smash the Springboks and get revenge for the 4-0 loss in South Africa in 1949.
The All Blacks had won the first test in Dunedin 10-6 but needed to repeat the effort at Athletic Park to take a firm grip on the series.
The public was not used to giving off-the-cuff replies to questions from journalists.
Sellers received mundane replies of "yes" and "no" to his many questions.
"I went underneath the grandstand and saw pies everywhere," Sellers recalled.
"I bumped into Frank Kilby's wife, Dulcie, and asked her how many pies she expected to sell."
Sellers expected a general figure like 15,000 or 20,000.
"But Dulcie gave me a precise figure of 20,403," Sellers recalled.
"The reply took me back and I spurted out 'Crikey, that's a bloody lot of pies' and it drew a lot of mirth from everyone."
It was in the days of the rather stuffy New Zealand Broadcasting Service, when broadcasters were expected to be prim and proper.
In those days "bloody" was considered to be a serious swearword, but it would not make anyone blink an eye today.
"I hadn't done outdoor broadcasting before," Sellers said.
"But it was a job and I had to do it. But I was as nervous as hell.
"It is not easy putting questions the right way and then keeping your trap shut. Too many people over-talk."
That was the beginning of a distinguished career that saw Sellers become a diligent and respected sports broadcaster for more than 35 years until he retired in 1987.
Sellers has photographs of an array of sporting greats in his apartment at the Frances Hodgkins retirement home at St Clair.
One photo that has pride of place is Sellers pictured with brothers Don and Ian Clarke after the All Blacks' 18-17 win against the British Lions in 1959 at Carisbrook.
Don Clarke kicked six penalty goals that day.
"I'm always pleased to see the All Blacks win but they were a bit lucky that day," Sellers said.
"The British Isles had the opportunity to win, but they converted only one of their four tries."
Sellers does not like night rugby and will watch tomorrow's test against Wales on television from his own apartment.
"It is too cold for me in the Carisbrook stand at night," he said.