The meaning of the day resonates with Coutts, who is in Dunedin for the seniors world championships.
"It's a tradition that I recognise back home and I'm proud to wear the poppy," he said.
In Canada the poppy is worn on Remembrance Day, November 11, the day the Armistice was signed to end World War 1.
It is special for Coutts because his 92-year-old father, George Coutts, spent four years in a Japanese prisoner of war camp in Hong Kong during World War 2.
"Dad was in the Winnipeg Grenadier Guards when he was captured by the Japanese," Coutts said.
Coutts (60) has had a close involvement with curling since he started playing at the age of 7 in his home state of Manitoba.
He was executive director of the world championships when it was held in Manitoba in 1995 and has broadcast and written on the sport for the past 27 years. He also has his own website.
Coutts missed out on being the Manitoba champion by just one game in 1981.
He grew up in a small town in Manitoba 20km away from where the ice master for the championships, Doug Wright, was born.
Coutts likes curling because it is a game that can be played by people of different skill levels and different physical abilities.
"All these people can play at the same time," he said.
"In Canada a world champion can play against an ordinary club curler in any bonspiel.
"It is so rare in most other sports.
"An average golfer would never have the opportunity to play with Tiger Woods. But curling is a sport for every man."
Canada has been the most successful country in international curling and Coutts puts this down to the 1.6 million people playing the game and the harsh winter climate.
"Our winter lasts for six or seven months when temperatures are often 30 to 35deg C below zero," Coutts said.
This is the eighth senior world championship and Canada has won five of the previous seven in the men's grade and four in the women's.
Coutts believes Canada will start as favourite to win again in both the men's and women's competitions, but challenges are expected from Scotland and the United States.
During the winter months, his website has 500 hits a day and his highest day was 4200.
He expects plenty of hits for the senior championships over the next week. It is the 21st world championships he has broadcast from.
Coutts has been impressed by the enthusiasm of curling volunteers in New Zealand.
"The sport is so much smaller than in Canada but I see the same energy and excitement that I would see at home," he said.
