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It will be held on September 16, between 10am and 2pm, in the commerce building atrium at the University of Otago.
It was a trial event and it was hoped there would be a good attendance from university and Otago Polytechnic students, building into a bigger event next year, one of the organisers, Kate Turnbull, said.
The idea was mooted following a conversation between Ms Turnbull, who is co-ordinator of the Audacious business challenge, and Jackie Dean, manager of the career development centre at the university. They got talking about how more needed to be done to promote starting a business as an option for students.
While job hunting and the need to have a good CV were ''hammered home'', there was another option, Ms Turnbull said.
There was plenty of support, both on-campus and around Dunedin, for anyone interested in starting a business, and the expo was about sharing that information, she said.
It would include study options, start-up programmes and other support available. There would also be four workshops on various start-up topics.
Young entrepreneurs sharing their stories included Timely community support manager Andrew Long, Ignite Consultants chief executive Alex Devereux, The Inspired Pantry owner Lauren Campbell, and Quick Brown Fox founder Arjun Haszard.
The aim was to ''cater for everyone'' interested in self-employment, ''not just for ones with big ideas'', Ms Turnbull said.