Company tries out new configuration in Dunedin

Motion New Zealand's site in Strathallan St, Dunedin. PHOTO: SUPPLIED
Motion New Zealand's site in Strathallan St, Dunedin. PHOTO: SUPPLIED
The Dunedin branch of a national industrial parts retailer is being used as a blueprint as the company expands.

SAECOWilson and its other trading divisions — HDC Flow Technology, Seal Innovations, and Conveyor & Transmission — have started to consolidate under its new parent company Motion New Zealand Ltd following the acquisitions of the companies over the past five years.

SAECOWilson first started as Wilson Bros in Invercargill in 1919.

The company was now trying to co-locate the businesses under the Motion New Zealand umbrella and its Dunedin branch in Strathallan St, which opened in June, was the first, Motion New Zealand executive general manager Mark Forster said.

"What we are trying to do with Dunedin is find out what the good, bad and the ugly looks like," he said.

Motion New Zealand dealt primarily with industrial customers but also had a small motor offering and also operated in the retail markets.

The company was building two other branches in Christchurch and Hamilton which would be similar to its Dunedin branch.

"It is a big thing bringing four companies under the same roof so we’ve had to go slowly and work our way through the process," Mr Forster said.

Motion New Zealand was trying to avoid becoming a "generalist supplier" and wanted to keep each aspect of its separate businesses.

"Some companies have gone down this path and wound up as a generalist supplier and we don’t want that to happen to us," he said.

 - riley.kennedy@odt.co.nz

 

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