PPCS takes issue with media over retail price

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PPCS is disputing media reports that a prime lamb bought from a farmer for $54 retails for $550.

A spokesman for the Dunedin meat processor and exporter said in a statement the true value of a $54 lamb bought in pieces from a retail outlet would be $154.

The company has released a graphic showing the typical cost components for lamb that make up a retail price.

The company disputes claims in a recent story in which a farmer said he had seen a report that if the pieces of a lamb he sold for $54 were bought after the lamb had been cut up, it would cost $550.

That report was carried in a rural newspaper and was not a scientific study.

PPCS has also released details on the breakdown of a typical 17kg lamb carcass, saying 6.9kg was in retail cuts, such as loins and legs, 6.25kg further processed such as shoulders and flaps, and 3.85kg was bones and waste.

The company said this breakdown was typical for both chilled and frozen lamb.

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