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The 16-year-old brand, of lifestyle clothing in silk and silk blends, was started by father-and-daughter team Emily and David Cooper, and has been based in Waikouaiti.
No sale price was disclosed. In recent years more than half of Silkbody’s sales were exports to customers in the Europe, the United States and Australia.
Ms Cooper said Silkbody’s business model changed about four years ago when the company shifted from a traditional distribution model of selling to retailers, to selling almost exclusively online.
New owners Laurian and Darryl Godwin said although the business model would remain predominantly online sales, they would establish a small retail presence in Wellington.
Mr Cooper said he would be retiring while Ms Cooper said she would be focusing on other opportunities.