Technological breakthrough gives hearing aid wearers access to all meaningful sounds

Audiology South is a locally owned and operated business with clinics across Otago and Southland.
Audiology South is a locally owned and operated business with clinics across Otago and Southland.
Senior Audiologist Anne McElwain of Audiology South with client Ron Robinson
Senior Audiologist Anne McElwain of Audiology South with client Ron Robinson
The new Oticon More hearing aid uses Artificial Intelligence to characterise the sound environment.
The new Oticon More hearing aid uses Artificial Intelligence to characterise the sound environment.

New research confirms the brain processes sound by scanning all surrounding sounds and then deciding which meaningful aspects to focus on.

Now, a hearing aid has been created that gives the wearer access to the full sound scene, supporting how the brain naturally works with more information from the person’s surroundings. It’s called Oticon More™.

Conventionally, hearing aid technology has been targeted to suppress noise, feedback and other distractors from speech, cutting hearing aid wearers off from their surroundings and not giving the brain the ability to choose which sounds to concentrate on.

Oticon More has been developed using Oticon’s unique BrainHearing™ philosophy, which focuses on helping the brain receive the quality sound information it needs.

Available to trial now from Audiology South, Oticon More is powered by a Deep Neural Network (DNN) which mimics how the brain works. The technology has been trained with 12 million real-life sound scenes to recognise all kinds of sounds in fine detail.

More than a standard artificial intelligence software, the DNN allows Oticon More to identify all types of sounds and how they should be processed, scanning the sound scene 500 times per second for a precise analysis of all sounds and the surroundings.

The new hearing aid can then process, organise and create contrast between the identified sounds for a more natural representation of sounds than was possible with previous devices. This new technology presents opportunities for those with hearing loss to orient, focus and hear better. Giving access to all meaningful sounds, not just speech, will help the wearer to focus on the things they find interesting, not just the person talking right next to them.

“As clinicians, we are very impressed by the feedback from those we have fitted with this new technology,” Anthony Rowcroft of Audiology South says.

Audiology South has been in Otago and Southland since 2014. It’s owned and operated by senior audiologists Anthony Rowcroft of Dunedin and Simon Melville of Arrowtown, who work in the clinics every day alongside their team. They have clinics throughout Otago and Southland, and a growing reputation for their expertise and dedication to ensure customers get the best. “We’re practising audiologists, not just business managers,” says Simon, “so we know what works for people.”

Audiology South is bringing you the opportunity to try Oticon More hearing devices with a fantastic offer. Take advantage of a $500 discount, six years free after-care package, plus a free upgrade to ultra-fast charging technology.*

The aids are available in a variety of technology levels and prices, from standard to premium. More’s Bluetooth and connectivity features have been expanded to include iPhone and some Android handsets, with the most-up-to-date Bluetooth capabilities.

Book your free appointment now. Phone 0800 547 836 or book online at www.audiologysouth.co.nz
* Available for selected models, T&Cs apply. Offer finishes August 31.

 

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