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About 140 people - including Mayor Dave Cull, councillors and business leaders - were at the launch of the Growing Dunedin's Economy website at the Sargood Centre at Logan Park.
The website, www.dunedineconomy.co.nz, was one of the projects and initiatives to come from Dunedin's economic development strategy, launched last year.
Dunedin deputy mayor Chris Staynes - chairman of the strategy steering group - told last night's audience the strategy was aimed at making Dunedin one of the world's great small cities, and the website was part of that push.
It would allow businesses and other interested parties to keep up-to-date on other projects, as well as offer suggestions and ''be part of the process''.
''To really make these projects happen we need all of the businesses in Dunedin to at least take an interest in what we are doing, and, if possible, join in.
''We want all of Dunedin's businesses ... to get on and help us. That way we have every chance of achieving our goals,'' Cr Staynes said.
The website was a joint project involving strategy partners Ngai Tahu, the Otago Southland Employers Association, the Dunedin City Council, University of Otago, Otago Polytechnic and the Otago Chamber of Commerce, he said.