City reaps benefits of rugby test

Springbok winger Ricky Januarie scores the winning try  in the Tri-Nations test at Carisbrook on...
Springbok winger Ricky Januarie scores the winning try in the Tri-Nations test at Carisbrook on Saturday night. Photo by Gregor Richardson.
Dunedin's business community - especially the hospitality sector - enjoyed Saturday night's rugby test between South Africa and New Zealand, even if the result of the match was not the one All Blacks fans wanted.

Otago Chamber of Commerce chief executive John Christie said the financial contribution of the test would be comparable with that of the 2005 test played in the city.

"I think between $4 million to $6 million would be a safe ballpark figure," Mr Christie replied when asked to put a figure on the game's worth to the city.

"And then there's the intangibles in terms of promotion.

''I don't think there's much more Dunedin could do.

''All the ingredients were there, except for the win."

Dunedin City Council marketing and communications agency manager Debra Simes said council would release an economic assessment report in six to eight weeks which would compare the financial impact of the test with that of the 2005 Tri-Nations test.

Terrace Bar owner John MacDonald said takings on Saturday night were the highest since the bar and restaurant opened in the Octagon in 2002.

"It was an outstanding success.

''The atmosphere was very upbeat.

''People were interested in celebrating instead of the loss.

''I hope it generates a lot of interest in Dunedin for future tests," Mr MacDonald said.

New Zealand Rugby Union chief executive Steve Tew was in Dunedin for the test and said yesterday everybody associated with the game, including the council and the Otago Rugby Union, should be pleased.

Dunedin embraced the All Blacks with an enthusiasm missing in other New Zealand cities so far this year, he said.

However, the NZRU could not guarantee a test match for the ground next year.

He said with Carisbrook having a capacity of 29,000, the ground was relatively low yielding.

It had a shallow main stand so more people had to stand than sit, and people paid less to stand.

The union will host two tests against France, one against Italy, one against South Africa and two against Australia next year.

Eden Park, in Auckland, and AMI stadium, in Christchurch, are undergoing major renovations for the 2011 Rugby World Cup and will have reduced capacity next year.

But Tew said those grounds had made commitments to increase capacity which had to be recognised.

Hospitality Association of New Zealand acting president and Speight's Ale House owner Mark Scully estimated licensed premises around Carisbrook and central city bars "would generally have experienced two or three times their normal turnover at the weekend".

"Anecdotally, the whole week was good for trade."

Alibi profit manager Tash Newby said weekend takings at the central Dunedin bar were the highest since it opened last September and Craft Bar manager Gina Brand said it took the equivalent of about a week's takings "in under eight hours' trading"Dunedin Taxis chairman Bill Collie said Dunedin drivers reported fare numbers were comparable with the 2005 test.

 

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