Council not part of PWC Lions tour benefit analysis

John Christie
John Christie
The Dunedin City Council opted to not take part in a report on the economic impact of last year's British and Irish Lions series.

An economic report was released earlier this month on the tour, in which the Lions played 10 games throughout New Zealand, in June and July last year.

The hefty report, written by consultants PWC, said the tour boosted the national GDP by $194million and created an extra 2500 jobs.

The report said Auckland gained the most benefit, with an extra $67.9million being spent in the city, which hosted three matches.

Other cities have a report outlining the income they generated. Christchurch took in $8.3million and created employment the equivalent of 100 jobs.

But Dunedin opted to not take part in the study and feed into PWC's calculations.

Dunedin Enterprise director John Christie said he did not wish to spend money on information the council already had access to.

"We carry out surveys for four main reasons. To uncover answers, evoke discussion, to base decisions on objective information or to compare results against a baseline," he said.

"In this instance the cost of obtaining the information outweighed the benefits. We have had similar analysis done for Highlanders games and international matches in the past, so we can estimate from those figures what economic benefits there are for Dunedin from a full stadium for a game of rugby."

The Highlanders won their match with the Lions, at Forsyth Barr Stadium in June last year.

The match was not quite sold out, with 29,620 confirmed spectators in the stadium for the game.

Christie said the economic analysis carried out would have cost between $5700 and $7700, exclusive of GST.

An economic impact report of the All Blacks test against Wales in 2016 showed additional expenditure in the city was $8.3million, attracting more than 13,000 visitors to the city.

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