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Brought up: Southland, then Dunedin.
Occupation: Business coach, company director.
Council/governance experience: Company director, watching council meetings.
Political orientation: Multi-coloured and independent.
Describe yourself in three words: Collaborative, patient, determined.
Jules Radich is used to life in the fast lane as a former competitive motorcyclist.
Now he wants to go up another gear by becoming Dunedin's next mayor.
Mr Radich, who is now a business coach, is also a staunch advocate of business development in Dunedin.
And he has been vocal about the need to rebuild the groyne at St Clair Beach, as a first step to building up sand levels there and protecting the area from coastal erosion.
Why should people vote for you to be mayor?
I'm a successful local businessman with a science degree from [the University of] Otago, so I bring business sensibilities with an analytical bent, and my main strength is a strategic overview.
I've travelled widely. I've been involved with many business people, and I've also had this history now, over the last 12 years, of helping other business owners achieve their goals. I see a critical aspect of Dunedin community life is the welfare of the small business person - the small and medium-sized businesses in this town grew the town ... that's the critical driver in the city these days.
Your priorities if elected mayor?
The No1 thing is to get the councillors around that table focusing on their values and why they're there, and to grow within the councillors a culture of can-do and can-achieve, based on our heritage and natural values in Dunedin.
What makes you qualified for the job?
I think it's critically important to start with the councillors and get us near enough on the same page, so we can work from a common set of agreed values, and we use that to reference the decisions we make, the actions we take.
What is the city doing well, and what could it do better?
We have created a lot of cultural and artistic assets in this town which have not received enough leverage as yet. We can create a lot of adjacent businesses to those cultural assets, I believe. We can make better use of them.
Economically we have some really vibrant companies in this town, which are taking over from the engineering style of firms that used to be the key drivers in town of the past. While there are plenty of engineering firms that are very good and strong here, they're more local than what I would like. I would love to have them working all round the world.
My environmental plan is based on climate change resistance. What that means is that we push back on the effects of climate change, hard ... That starts with rebuilding the groyne on St Clair Beach. If we rebuild that, we raise the beach level by 2-3m, and that then protects South Dunedin.
Why shouldn't we avoid the expenditure and simply allow nature to take its course, by retreating from parts of South Dunedin?
I am completely opposed to the concept of managed retreat, because it will cost $1billion to $2billion ... It's just a mega-disaster.
The cost of getting rid of all the infrastructure back to Victoria Rd is colossal. You've got to dig up Kettle Park, you've got to remove all that rubble, you've got to get rid of all the houses, everything on the Esplanade, and, the worst thing - the Tahuna outfall. It's actually infeasible.
Given your concerns about South Dunedin, are you in favour of waterfront development in the Steamer Basin?
I'm in favour of building that bridge to the harbour basin, because we open up the harbour basin and we get something for it ... It will bring more traffic to the Chinese Garden. It will bring more traffic to the shops ... and then it will take people across the railway line to the harbour, and we will have indoor attractions for them.